At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned.
~Phil Knight

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Our business practices are no different than those of our competitors, but we are bigger, and thus more visible, so we get more flack.
~Phil Knight

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Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.
~Phil Knight

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Ultimately, we wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.
~Phil Knight

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We could see that he was a charismatic guy who jumps over the moon and is very competitive, but nobody could have predicted what he would become to our culture.
~Phil Knight

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We're not in the fashion business, as the Wall Street Journal wrote the other day. We're in the sports business, and there's a big difference.
~Phil Knight

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You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.
~Phil Knight

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